Insights

Research and insights from the operating floor.

Working notes on AI, GTM, developer marketing and modern marketing leadership.

Featured · Research note

The AI-augmented marketing organisation: an operating model.

A working paper distilled from eighteen interviews with Marketing Leaders worldwide on the shape of the marketing org when AI acts as a teammate.

Read the paper →30 min read · Research

Interview10 min

From Awareness to Advocacy: Community-Led Developer Growth

Math of Marketing: Metrics, measurement, and how the role of marketing continues to evolve across global markets.

Upcoming Talk30 min

Managing Intelligent Systems in Marketing

MVP to MLP: The New Standard

Search Is Evolving: From “Directory” to “Concierge”

ARR vs NRR in Marketing: Why Both Metrics Matter for Sustainable Growth

SUBSCRIBE

Follow my medium page